American TV in Arab households

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I witnessed the most interesting thing on my short trip to Oman. If you read my entry you’ll know that I was jumping from one house to another interviewing women about their status in not just Oman but the GCC as a whole, and I got to see the different lifestyles of each family I had the chance to meet. The total of women we ended up interviewing was somewhere around 11, if you count 2 very short interviews with women in the souq (market or bazaar.)

In some of the houses (most of which are traditionally designed by the way,) women were sitting around in their national clothing discussing …. Desperate Housewives.

If you first see these women, how they dress, how they talk, how they look, where they live, and what they eat, you will not even think that they were exposed to this sort of rubbish on television. Don’t get me wrong, it’s not that they’re “backwards.” The opposite, actually. These were intelligent and well educated women, who unfortunately couldn’t find something more productive to talk about other than “Desperate Housewives,” making themselves seem like … well, desperate housewives. From the way they talked about it, their excitement, the way they can’t wait for tomorrow’s show, I felt kind of sorry that this is the highlight of their week. I felt like saying, “ladies, get a job.”

It took a lot for me to actually register the fact that this was happening. This is not something I expect women to be talking about in this part of the world, but right now, if you’re a woman in the Gulf and you don’t know Desperate Housewives or similar American shows, that’s a big deal. If you don’t have cable television, you’re way behind. If you didn’t see last night’s episode of Sex and The City, you will not have anything to talk about with your friends at lunch. Usually I try my best to change the topic of discussion, I’ve never been a fan of such shows and the only thing I can actually sit through and enjoy is British or “Jewish” comedy, but it never really stops. I’m becoming more distant from my friends because of this lack of a common interest. On Arabsat, you have at least 5 different channels in English, all of which provide similar episodoes as well as re-runs of shows like Friends, Dawson’s Creek, Smallville, and these are especially popular amongst our youth. Children are adopting American accents despite them attending Arabic, British, or (primarily) Indian schools where there aren’t many American teachers. My friend’s sister thinks she’s one of the members in The O.C., a popular American show about a bunch of dramatic teens. She dresses like the character, talks like the character, and even began pronouncing her name the “American” way.

This, of course, is a generalization. Certainly not all women are like this – but it’s going on, and it’s a big deal. It’s not just Oman, I think in Bahrain we might be suffering from one of the worst cases, mostly because we’re more “digital.”

Is living in an electronically accelerated culture a good thing? Where if you don’t have either a television or a computer, you become an immediate outcast? I always feel the need to catch up with silly shows if I want to have something to talk about. What is the real impact of American television in the Arab world? Would you go as far as to say that this is electronic imperialism? Are we witnessing a cultural transfer? Are we losing touch with reality? Is this one of the reasons why we’re striving towards “Western” values? Seems like all of these outside influences are turning our cultures into contemporary hybrid ones.

I will not be surprised when our souq turns into a JC Penney within the next few years.

And don’t worry, killing your TV won’t help.

We will be influenced in other ways…

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Coca-Colonialism.

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Raping our cultures?