Selling a Vision of Hope: A Strategy for Success in the Middle East

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Hello,

Thank you for allowing me to post on your wonderful website. It is indeed an honor.

First, a little about myself. My name is Nissim Dahan, and I was born in Tel Aviv, Israel in 1952. I guess I don’t really qualify as a “youth” in the technical sense. But I do think of myself as young in spirit. Luckily, the soul doesn’t seem to grow old.

My family in Israel goes back over 200 years, way before the state came into being. In fact, the parents of my grandmother were one of the first 60 families to found the city of Tel Aviv, and there is an iconic photograph on the sand dunes which bears witness to that event. When I was seven years old, my dad, ever in search of new opportunities, moved my mother, brother, and me to America, the land of opportunity. I enjoyed my studies, became a lawyer, but have not practiced law. Instead, for the past 30 years, I worked with my dad as a custom home builder, and I personally designed, sold, and built some 1200 custom homes in the Baltimore metropolitan area, where I now live, with my lovely wife, Mira, who was born in Cairo, Egypt. Recently, my dad decided to pull out of the building business, so I found myself in a semi-retirement situation. The good news, however, is that I finally have the time to devote myself to something a little bit out there, which I will now describe.

Over the past two years, my wife and I founded a project called Selling a Vision of Hope. We like to think of it as a strategy for success in the Middle East, and as a way of promoting peace there. The basic approach includes: Selling a Vision of Hope, Sustaining a Vision of Hope, and when necessary, Fighting for a Vision of Hope.

It goes something like this:

Ideology: We begin with a new ideology, what we call, An Ideology of Common Sense. An ideology is a belief system; so An Ideology of Common Sense is believing in what makes sense. We take basic notions of common sense and raise them to ideological status. We use common sense as a new framework for rational discourse. We speak to one another with common sense, and with a sense of personal dignity. Common sense may well be the only thing we were given to bring order to this world. It could well be argued that in our fractured world, common sense is the common denominator. Just for the heck of it, try defining “common sense” in one sentence. What if our survival as a species depended on it?

Investment: We invest in one another. We create an International Fund for Economic Development in the Middle East, under the banner: “We stand ready to invest in you if you are ready to invest in yourselves.” Let’s face it; if the West if good at anything it is making and investing money. Why not use this strength as part of our strategic arsenal to defeat the ideological extremists, and to promote the peace. We invest in projects which resonate with hope, which create jobs, and which protect the environment. The extremists will not be able to capture the public imagination, once people begin to imagine a better life for themselves.

Hope: We use An Ideology of Common Sense along with some well placed Investment Dollars to Sell a Vision of Hope—a Vision of Peace, Prosperity, and Freedom—on the Arab street, in the Muslim world, and in the world as a whole. Albert Einstein came up with E=mc2. Thankfully, the formula for peace in the Middle East is a lot simpler: Ideology plus Investment equals Hope.

Support: After Selling a Vision of Hope, we sustain the vision by launching a series of Public Diplomacy Programs which are designed to prop a Vision of Hope up, and to carry it forward, including: a Media Campaign, a program to Empower Women, a Student Exchange, a Cultural Exchange, an expanded version of the Peace Corps, and a series of International Conferences.

Take, for example, the Program to Empower Women by investing in female entrepreneurs and promoting women’s rights. If you empower Muslim women in ways that they deem appropriate, you will have changed the face of the Middle East. Who are women? They are the givers of life, and the caretakers of life, and as such are uniquely qualified to reconstitute their societies consistent with a Vision of Hope.

Fight: When absolutely necessary, we may have no choice but to fight ideological extremism, wherever it is found. But we should position the fight within a Vision of Hope. We should raise the fight on the ground to a higher moral plain by giving the fight a moral clarity of purpose. We should also do everything we can do beat the ideological extremists at their own game, by doing what they do, only better, and by marginalizing them in the eyes of their own people. For example, if they are ideological about Jihad, we should be ideological about Common Sense. If they invest in charitable social programs, we should invest in jobs. If they inspire hope for paradise or martyrdom, we should inspire hope for Peace, Prosperity, and Freedom. And if they use terror to drive their point home, we may have to confront that militarily, but only within the greater context of a Vision of Hope.

That, more or less, is a thumbnail sketch of Selling a Vision of Hope. The basic game plan, at this point, is to get the word out, and then, God willing, to implement the vision. To that end, your feedback, good or bad, would be invaluable to me. I would be happy to personally respond to your questions, comments, and opinions, and most of all, to learn from them, so that the vision could take into account your concerns.

You are also welcome to visit my website at www.sellingavisionofhope.org, where you will find additional information, and where your comments would also be greatly appreciated. I don’t have all the answers. I remain open to suggestion. And I know that some of my ideas may seem, at first blush, to be a bit over the top. But as I say in my book Selling a Vision of Hope: A Refreshing Alternative to Armageddon; “This may well be the time, before time runs out, to dream the impossible, and to make the impossible come true.”

Thank you for your kind indulgence,

Nissim