Oasis Water For Africa Campaign
This is the advert for the Water for Africa campaign, launched by Oasis Water in partnership with GEMS Water – a subsidiary of the United Nations. The campaign creates a wonderful opportunity for consumers to buy even more bottles of Oasis, in order to contribute to providing water to people in Africa.
Every humanitarian campaign needs advertising. Otherwise how will people know they need to drink more water in order to quench the thirst of people in Africa? How will people know that they can magically fill someone else’s glass by filling their own? Oasis Water has chosen to let people know through this cute little animation, featuring Lila and Sara.
Sara is a European-looking, but presumably Arab girl. It seems that hallmark of Arab advertising carries over into animation, and extends to the surrounding environment. She waters a flowering garden, wears a flowery dress and opens an over-crowded fridge. She drinks bottled water out of a glass.
Lila is an African girl in vaguely Native American getup, playing in a patch of dirt by a well. She drinks water magically provided by the benevolent Oasis consumer and she drinks it from a jar while the nasal-voiced woman encourages consumers to “drink water, provide water.”
I think humanitarian adverts make me cynical.
Join the Conversation
I’m not affiliated with the attached link, but if this product is as advertised, I would be more prone to buy this than a Case of Bottled water..
http://www.inhabitat.com/2008/10/16/the-watermill-produces-fresh-drinking-water-out-of-thin-air/