Israel and the Media – where is the balance?

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Media is such a powerful tool and when you play it right, you play it right. It is immensely influential and can reach out to so many people in one go.

It has got to be said that there was a certainty from day one of the shameful and lost war on Gaza that it had an election-winning guarantee attached to it for an Israeli right-wing Party. It was clear and obvious that the war was used as a fuel to the election as the Israeli media rarely showed images of Palestinians and focused more on the IDF and viewing them as heroes, warriors and champions..

The IDF even set up a Youtube Channel to glorify their so-called achievements. Despite Youtube shutting the channel down because of its concern there were so many complaints soaring in and they were forced to return it. Up to this very day I cannot understand the reason for the channel.. Of course they would not show anything about themselves that can be negative. It is one-sided, completely biased, and (it has to be said) very well staged.

I was just checking Israeli Hareetz and came across an article about a 14-year-old Palestinian boy that was shot dead in Hebron by Israel Border Police. Shocked and disgraced by the way that it was written. Plain, lacks detail, gives the story from the IDF’s point of view, ignoring the Palestinian voices, and isn’t even 9 full lines long. They dealt with it as if it was an announcement and actually the incident is only mentioned in 4 lines! The rest is about what the IDF discovered and what they did. It’s just words so where is the evidence? This is supposed to be Israeli’s biggest news source! Shocking and disturbing in every way!

Now, if this is what the Israeli Media calls “balance” then is it any wonder why Israel and Palestine are in the positions that they’re in?