The Cultural Significance of Ask Ibz

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Ask Ibz, a facebook group run by Ibtihal Al-Khidir, a life coach with a BA in communications and developmental psychology is the current obsession of many Sudanese youth.

Based in New Delhi, India, Al-Khidir answers a significant number of daily questions posted on the wall of the group. The purpose of the group is to support one of Sudan’s very few international life coaches in exchange for professonal quality advice.

With 124 members , the group is growing at an alarming rate. Since its inception less than a month ago, it has attracted members from other countries including Bahrain, the Netherlands and France.

With experience in the field of journalism and a background in psychology, Al-Khidir is capable of answering a diverse range of questions.

From relationship dilemmas to beauty advice, she does not only rely on her knowledge, but engages in intensive research before submitting her answers.

Sara Sinada, a Sudanese economist , insists that Ask Ibz has become a significant part of her life.

” It’s the first thing I do in the morning, I open the browser and ask questions. I’ve become so well-informed.”

As the group grows, members are encouraging Al-Khidir to start considering a more grass-root presence as opposed to a virtual presence.

Fore more information about Ibtihal Al-Khidir, visit the “Ask Ibz” group on facebook